Lawrence Stephens

We are a *team of bright minds

William Bowyer

Sports and Entertainment
Practice areas:
  • Sports and Entertainment
Expertise includes:
  • Advising professional athletes, celebrities, agencies and brands on a range of complex legal issues
  • IP and brand protection
  • Sports disputes matters
  • Sports regulatory advice
William Says:
“I pride myself on truly understanding my clients and their brand (personal or commercial) in order to give accurate and pragmatic advice. I work hard to deliver positive outcomes for my clients on complex and unique legal matters and relish working with the best athletes, entertainers and brands.”

Meet William

As one of the founding members of Lawrence Stephens’ Sports, Media and Entertainment team, I am an experienced Solicitor specialising in a mixture of non-contentious and contentious matters in sport. I deliver commercial and pragmatic advice for my clients and pay significant attention to the wider sporting context in which my clients sit.

I represent elite footballers, talent management and commercial agencies, drivers, golfers, sports brands, tech brands and various other stakeholders in sport and entertainment.

I have an extensive network of professional and ancillary contacts in sport and ensure that all my clients benefit from those within my network as part of their wider advisory team.

I am from the North West of England and now live in West London. A passionate football player, tennis player and golfer, I love playing and watching sport.

Experience highlights 

  • Advising a leading commercial agency on its representation agreement and ancillary agreements with one of the world’s top 5 most expensive football players
  • Successfully defending former premier league defender at The FA Contractual Dispute Tribunal against his Club
  • Advising a golfer management agency on their player’s agreement with LIV Golf
  • Preparing sponsorship, consultancy, venue and other ancillary agreement for a PGAET Challenge Tour Tournament
  • Successfully bringing Rule K Arbitration action on behalf of a leading football agency against a former client for non-payment of agency fees

“Having now worked on several wide-ranging agreements with Will and the team, it’s clear that the high level of expertise is only matched by the care and attention given to each and every one of my projects. I could not recommend Will more to anyone operating at a high level in sport and entertainment”

- Talent Management and Sports Marketing Agency

Will and the team at Lawrence Stephens have taken the time to understand my business, provide me with tailored advice and help me put protections in place which will level-up my business. I chose to take my business to them observing the way Will diligently represented one of my own clients.

- Motorsport and Influencer Talent Agency

The sports team at Lawrence Stephens have been a great support to me & my clients. Solution-oriented & personable, they do what's required to get a desirable outcome, even in challenging circumstances. I also particularly like their approach of connecting people across the industry & investing the time in others to help them succeed.

- Head of Partnerships – Rept Sports